GPS City GuideTampaLa Segunda Bakery

Stop 21 of 28 · Tampa audio walking tour

La Segunda Bakery

Ybor City · 1915 · Ybor City bakery founding

What you'll hear here: about 90 seconds of narration about La Segunda Bakery, and how it fits Ybor City, written to be listened to on the spot rather than read at home.

Cuban bread and pastries come out of La Segunda Central Bakery, in the historic neighborhood of Ybor City in Tampa. Feel the history here: the bakery was founded in 1915 as part of a co-op of three bakeries in the Ybor City area—La Primera, La Segunda and La Tercera. During the Great Depression the other two closed, leaving the slightly renamed La Segunda Central as the primary supplier of Cuban bread to the local community.

The bakery was founded and operated by Juan Moré, an immigrant from northern Spain who is generally credited with developing modern Cuban bread by adapting a recipe he'd learned in Cuba while serving in the Spanish-American War. The Moré family has continued to own and operate the business for four generations. La Segunda Central is the highest volume producer of Cuban bread in the world and still uses hand labor for much of the process, after a third-generation owner found mechanization unsatisfactory in a brief foray.

Today the ovens bake and the bakery delivers thousands of loaves daily to stores and restaurants around the city and state. The storefront and the surrounding streets of Ybor City wait for your next stop.

Where it is

Coordinates
27.9658, -82.4434
Area
Ybor City
Era
1915 · Ybor City bakery founding
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Three stops free. No account needed. The audio plays itself as you walk.