GPS City GuidePittsburghFifth Avenue / Gilded Age Retail

Stop 16 of 40 · Pittsburgh audio walking tour

Fifth Avenue / Gilded Age Retail

Downtown · 1880s–1920s

What you'll hear here: about a minute on Fifth Avenue / Gilded Age Retail — the story behind what you're looking at, playing hands-free as you arrive.

Your walk follows Fifth Avenue, the boulevard that was Pittsburgh's answer to Fifth Avenue in New York during the Gilded Age. When Pittsburgh was the steel capital of the world and Carnegie, Frick, Mellon, and Westinghouse were accumulating fortunes not equaled until the technology era, they spent those fortunes along this corridor. Department stores, theater palaces, banks with marble halls, and hotels where the captains of industry held their meetings lined this street.

Kaufmann's department store, opened in 1871, was for generations the defining retail institution of downtown Pittsburgh. It was at Kaufmann's in 1935 that Frank Lloyd Wright unveiled the model for Fallingwater, his masterwork commissioned by the Kaufmann family. The department store became a Macy's in 2006.

The architecture along Fifth Avenue preserves the ambition of the steel era. Look up at the upper floors of the buildings you pass: the terracotta ornament, the classical cornices, the elaborate facades are all there above the modern retail signage. Henry Clay Frick, Carnegie's business partner who hired the Pinkertons for the Homestead Strike, maintained his Pittsburgh offices in this district.

Carnegie and Frick had a falling out after Homestead that lasted decades.

Where it is

Coordinates
40.4417, -79.9961
Area
Downtown
Era
1880s–1920s
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Three stops free. No account needed. The audio plays itself as you walk.