GPS City GuideBaltimoreRead's Drug Store

Stop 34 of 60 · Baltimore audio walking tour

Read's Drug Store

Downtown · 1955 · Civil Rights Lunch Counter

What you'll hear here: about 90 seconds of narration about Read's Drug Store, and how it fits Downtown, written to be listened to on the spot rather than read at home.

Picture this counter years ahead of Greensboro, North Carolina, quietly serving Black and white customers side by side without a single sit-in. Read's Drug Store was a Baltimore institution, with multiple downtown locations, and in December 1955 — the same month that Rosa Parks refused to give up her seat on a Montgomery bus — the Read Drug and Chemical Company quietly desegregated its lunch counters after a sustained campaign by Baltimore civil rights organizations including the Congress of Racial Equality. The integration at Read's received little national attention precisely because it was achieved without dramatic confrontation: negotiation, economic pressure, and the threat of organized boycotts convinced the company that serving all customers was better business than enforcing segregation.

Baltimore was technically a border-state city — it had never been part of the Confederacy — but it maintained rigid racial segregation in restaurants, theaters, hotels, and public accommodations well into the 1950s. The voluntary desegregation of Read's was a significant precedent. It demonstrated that nonviolent economic pressure could achieve what decades of legal argument had not.

The civil rights workers who quietly organized the Read's campaign paved the way for the more dramatic confrontations that would come a few years later.

Where it is

Coordinates
39.29144, -76.61941
Area
Downtown
Era
1955 · Civil Rights Lunch Counter
Start the Baltimore tour →

Three stops free. No account needed. The audio plays itself as you walk.